As I engage with representatives of my community and interact with individuals contemplating a run for public office, memories of my father, who served as the mayor of our town in Canada, come flooding back. Even during my teenage years, I witnessed his warmth, his close connection with the people, and his unwavering intentionality in every interaction.
My father understood the importance of amplifying the voices of those who were often underrepresented. He made a genuine effort to connect with people from all walks of life, demonstrating his love and care for our town and its residents. His intentional approach to engagement left a lasting impact on the community, so much so that even decades after his tenure, he is still affectionately referred to as “Monsieur le Maire.”
Embarking on a journey to run for public office is a significant undertaking that demands dedication, passion, and, most importantly, intentionality. Every action you take, every encounter you have, holds the potential to shape your campaign and forge connections with potential voters, supporters, volunteers, who all can become lifelong friends.
Embracing Visibility
It is crucial to acknowledge that every person you encounter is a gateway to a network of connections. Studies suggest that, on average, individuals have a network of around 600 people, although this number may vary based on age, social status, and location. Every interaction you have, every relationship you build, has the potential to create a ripple effect, extending your reach far beyond the immediate encounter.
Viewing every outing, whether a trip to a local restaurant, a visit to the grocery store, or participation in community events, as an opportunity to connect with potential voters is key. Be personable, approachable, and authentic in your interactions. Embrace the chance to leave a positive impression and forge meaningful connections. I have discovered that facilitating informed roundtable discussions centered around The Policy Circle Briefs provides a valuable platform for individuals to share their experiences, priorities, and proposed solutions in response to the issues that directly affect them.
Building Personal Brand on Social Media
In today’s digital age, social media platforms offer a powerful tool to expand your reach and engage with your constituency. Utilize these platforms to share your unique perspectives, highlighting the lenses through which you understand the complex issues impacting your community. Encourage open dialogue, embrace diverse viewpoints, and demonstrate your genuine commitment to listening and understanding a wide range of perspectives. Highlight your deep understanding of the authority and impact that comes with the office you seek or currently hold, as well as your ability to collaborate effectively with other levels of government. In my recent episode of the Trust Your Voice Podcast, I had the pleasure of hosting Personal Brand Strategist Lindrea Reynolds. Together, we explore how to create an authentic and values-driven social media presence, providing a practical roadmap to build your brand effectively.
Leveraging Your Platforms
Moreover, if you have a platform such as a podcast, utilize it to your advantage. Share stories and insights gained from conversations with constituents, illuminating the range of opinions and concerns you’ve encountered. Articulate your understanding of the authority of the office you are seeking or holding, and share your decision-making processes and the principles that drive you, such as fiscal responsibility, accountability, and a belief in human creativity.
In conclusion, representing your community requires intentionality. As I reflect on the invaluable lessons imparted to me by my father during his tenure in office, I wholeheartedly invite you to embody the essence of warmth, closeness, and genuine love in your interactions with the community. Let your actions and words be a reflection of your deep personal connection and commitment to making a positive impact on the lives of those you serve. Be intentional in where you go, how you present yourself, and how you interact with others.
