Parades are not just a celebration of community and culture; they are political goldmines for candidates. As vibrant, bustling events where local sentiments come alive, parades offer a unique platform for candidates to connect with potential voters on a personal level. But why exactly do parades matter for those on the campaign trail, and how can candidates best prepare to ensure they capitalize on these opportunities?

Visibility and Approachability

Firstly, parades provide an unmatched level of visibility. A candidate walking or riding through a parade is seen by hundreds, sometimes thousands, of constituents. It’s a chance to show that they are part of the community and are willing to engage with voters in a relaxed and informal setting.

The main value of parades for new candidates is raising name identification and showing your good character and personality to the people.   

Emotional Connection

Parades tap into the collective emotional energy of a community. They’re festive and fun, and people are generally in good spirits. A candidate who is able to become part of that positive atmosphere can create a lasting emotional bond with voters, making them more likely to be remembered when it’s time to cast a ballot.

How to Prepare

To make the most of a parade, preparation is key. Here are several strategies:

1. Handle the Parade Logistics Beforehand.

Make sure parade logistics are handled head of time by contacting the parade organizers. You often have to pay a small fee to have a parade entry. Local county parties may have an entry float in the parade local candidates can join and save the entry and coordination. Think about the proper vehicle to drive or if you need to pull a trailer. Handling all these details will allow the day of the parade to run smoothly.  

2. Craft a Clear Message

Your presence in the parade should convey a clear, positive message. Whether it’s a slogan on a banner or a chant by your supporters, make sure it’s simple, memorable, and consistent with your campaign’s broader messaging.

3. Build a Cohesive Team

Assemble a group of enthusiastic volunteers to march with you. Their energy will be infectious and their conversations with onlookers can extend your reach. Ensure they’re well-briefed on key talking points and campaign literature to hand out. The crowd just seeing you and volunteers is not enough. It doubles or triples the effect of being in a parade by putting literature with your name and platform in as many hands as possible. Giving them a way to remember your name is really the best impact you can make at an event with a crowd.  

4. Engage with the Crowd

Don’t just wave from a distance; get up close and personal. Shake hands, have brief conversations, and if time allows, take photos with constituents. The personal touch can make a big difference.Handing out candy is fun at parades, but if you have a limited budget do not feel you must give candy. It can get expensive quickly and kids who love candy do not vote. Make sure you focus on engaging with the parents of kids! American flags and campaign stickers can be other fun handouts.

5. Use Visuals Wisely

Your visuals should be striking and visible from afar. Banners, signs, and even clothing should bear your campaign colors and logo. Consider giveaways that people can use or wear during the parade, such as branded t-shirts or flags.

6. Follow Up

Collect contact information whenever possible and follow up with a thank-you note or email. This can be an opportunity to invite them to your next campaign event or to volunteer.

7. Reflect the Community Spirit

Show that you understand and appreciate the community by participating in parade traditions. Dress for the occasion, respect the themes, and contribute to the festive spirit.

In Conclusion

For political candidates, parades are more than just a fun day out – they’re a strategic opportunity to build relationships, show community spirit, and leave a lasting impression. By preparing effectively and engaging authentically, you can turn a parade into a powerful campaign tool. So, lace up your walking shoes, unfurl your banners, and step into the rhythm of the parade – your campaign will be all the better for it.

Join us on the route to progress, engage with your local candidates, and be a part of the vibrant tapestry that is political engagement. Remember, every handshake, every smile, and every conversation at a parade can contribute to the democratic process.