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Forming a Campaign Plan

A political campaign plan is a comprehensive document that outlines the strategy and tactics a candidate or campaign team will use to achieve their political goals. While the specific elements of a campaign plan can vary depending on

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Social Media As Your Own News Channel

Using social media as your own news channel can be a great way to share information and engage with your audience. Here are some steps you can take to effectively use social media for this purpose: Remember, building

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Developing Your Campaign Message

Crafting an effective campaign message is a critical aspect of campaigning. A well-constructed message can help you connect with voters, articulate your vision, and persuade people to support your campaign. Here are the key steps to crafting an

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Disagreeing Respectfully

As politics has become more argumentative and polarizing it seems the same has spread into everyday life.  Whether it’s a conversation about foreign policy or a spot in line at the grocery store, there is a way to

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Dealing with Media

Candidates and their campaigns must deal with questions from the media almost daily.  Successful campaigns learn to use these opportunities to their advantage.  Below are some quick tips to help candidates get the most out of an interview.

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The Art of Pivoting

Every candidate will get asked uncomfortable questions during their campaign.  Check out 7 tips below to help gracefully turn that uncomfortable question into something positive.   As the saying goes….Practice makes perfect.  Practice pivoting with your trusted campaign staff

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