Crafting an effective campaign message is a critical aspect of campaigning. A well-constructed message can help you connect with voters, articulate your vision, and persuade people to support your campaign. Here are the key steps to crafting an

As I engage with representatives of my community and interact with individuals contemplating a run for public office, memories of my father, who served as the mayor of our town in Canada, come flooding back. Even during my

Persistence and discipline play crucial roles in candidate recruitment efforts. Let’s explore how each of these factors can impact the process: Persistence refers to the ability to maintain consistent effort and determination despite obstacles or setbacks. In the

As politics has become more argumentative and polarizing it seems the same has spread into everyday life.  Whether it’s a conversation about foreign policy or a spot in line at the grocery store, there is a way to

Candidates and their campaigns must deal with questions from the media almost daily.  Successful campaigns learn to use these opportunities to their advantage.  Below are some quick tips to help candidates get the most out of an interview.

Every candidate will get asked uncomfortable questions during their campaign.  Check out 7 tips below to help gracefully turn that uncomfortable question into something positive.   As the saying goes….Practice makes perfect.  Practice pivoting with your trusted campaign staff

An elevator pitch is a brief, persuasive speech that you use to spark interest in what you or your organization does. It’s called an elevator pitch because it’s supposed to be brief enough to present during a brief

Thank you to Kaitlin Vinterun, the Executive Director for League of Our Own Washington, for contributing this post. It is human nature to seek what is comfortable. We feel safe, happy, and confident in our comfort zones. It

The keeper of the list….there’s one in every organization.  It’s no different with candidate recruitment.  Groups who actively participate in finding candidates for office usually have one person in charge of the list.   It’s usually in an

Candidate Recruitment is challenging at best.  Disorganized and chaotic at its worst.  Check out the article linked below to see what focus can bring to your recruitment effort. https://www.cnn.com/2023/01/14/politics/republican-women-congress?cid=external-feeds_iluminar_msn One of Candidate Pathways clients, A League of Our